Technology Magazine July 2023 | Page 49

DIGITAL ECOSYSTEMS
For instance , it ’ s anticipated global demand for food will increase by 60 % by 2050 , which will disproportionately affect sub-Saharan Africa , where about 80 % of the global population is at risk of crop failures and hunger from climate change .
Through our platform , Project Farm , we can leverage AI to optimise the agricultural value chain in East Africa , generating insights into farming patterns and increasing maize production among Western Kenyan farmers by up to 50 %.
We ’ re also using space-based technologies to address planetary issues . For example , in partnership with Sveaskog – the largest forest owner in Sweden – we have produced detailed maps to visualise the progression of spruce bark beetles , which is crucial in preventing the destruction of vast swathes of forest every year .
EM : Sustainable technology and green tech solutions are good for the planet and for business . While tech companies feel a social responsibility to incorporate sustainability and energy efficiency as a pillar of their product offerings , there ’ s also a market demand for sustainable solutions . For example , there ’ s increasing demand for energy-efficient coding through low / no code applications .
A lot of change can be driven by education . We train all our employees in green IT and
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