their supply chains to create a positive force for societal good .
EM : For tech companies , a key challenge is energy consumption , and ensuring efficiency while maintaining clean operations . Some are trying to supply their operations with as much renewable energy as possible , while others are beginning to generate their own clean energy .
Sustainable procurement also needs to be a focus going forward , to ensure sustainability is considered in purchasing decisions . What role do consumers play in driving sustainability in the tech industry ? JR : Delivering meaningful change requires collaboration with the stakeholder ecosystem – suppliers , governments and customers .
Consumers wield significant influence over the technology industry ’ s sustainability efforts through their purchasing power . Companies can help customers make informed decisions by acting with transparency around their sustainability practices , including carbon emissions and waste reduction efforts .
Offering sustainable products and services that meet customer needs – such as energyefficient devices and recyclable packaging – is also becoming increasingly important .
EM : Consumers are hyper-aware of sustainability , especially in technology , and are demanding more from their providers , forcing the industry to pay close attention to their emissions and impact .
This is where tech companies play a pivotal role , both in educating consumers on the efficient use of technology and also providing them with knowledge and tools to enable more efficient and responsible use .
An example of this is Apple ’ s Clean Energy Charging feature . An optional add-on , it permits the iPhone ’ s battery to
ELENA MORETTINI
TITLE : DIRECTOR OF SUSTAINABLE BUSINESS
COMPANY : GLOBANT INDUSTRY : DIGITAL TRANSFORMATION LOCATION : UNITED KINGDOM
Elena Morettini is a global sustainable tech director and geoscience expert in energy , energy transitions and climate scenarios modelling , who is dedicated to digital and sustainable reinvention of large organisations .
Selected among the best 2023 Net Zero strategies speakers , Morettini is passionate about D & I , as well as the social and technical impact of decarbonisation policíes .
charge up when the local electrical grid provides clean power , helping lower the carbon footprint and the electricity bill .
We see real opportunity in engaging consumers on sustainability issues through loyalty programmes . There ’ s a really strong argument for tech companies to look at how loyalty programmes could engage and encourage sustainable behaviours from their customers . technologymagazine . com 51