Technology Magazine July 2024 | Page 21

AI will help our customers not only sustain their business but potentially reframe the value they deliver for their customers , and to retain their relevance . Google Cloud customers are already leveraging cloud-based data analytics to drive real-time business intelligence , delivered by integrated AI solutions to drive real time decisions .
This momentum also fuels new opportunities for AI developers . We are now refining our tools so that they answer more industry-specific challenges . For example , we are already seeing tailored AI solutions being used for underwriting in the insurance sector , and for personalised shopping in the retail sector . This specialised approach will only become more advanced .
In the midst of these exciting developments , Google Cloud continues to build stronger relationships with its partners , ensuring tools are always customer-centred and purpose-driven .
Q . WHY DO YOU BELIEVE DEI SHOULD BE A CORE PILLAR OF AI DEVELOPMENT AND DEPLOYMENT ? WHAT ARE SOME BEST PRACTICES ORGANISATIONS SHOULD CONSIDER ?

ยป DEI is critical to the AI industry . Internally , a diverse team is needed to build a work culture that empowers individuals throughout their careers . This is where training and development become a key differentiator for AI companies . technologymagazine . com 21