Technology Magazine July 2024 | Page 23

EXECUTIVE INSIGHT
perpetuate bias in its applications , such as voice recognition and image analysis . Put plainly , the future of ethical AI relies on the diversity of AI development teams . It could not be more important .
At Google Cloud , we provide training in unconscious bias so that employees become advocates for diversity and inclusion , both in the workplace and beyond . The # ItsUpToMe campaign provides managers with a tailored course on how to implement DEI into their leadership strategy . In this way , the team becomes stronger by not only recruiting diverse talent but in challenging the limitations of the team and playing to their unique set of strengths .
A diverse team is also critical for the development of ethical AI tools . AI models are only as ‘ good ’ as the data they are trained on , making them particularly susceptible to ingrained bias . This is to say that if the development team is limited to a particular race or gender , then the AI model based on this data will inevitably
Q . WHAT ARE SOME OF THE KEY INNOVATIONS OR INITIATIVES THAT GOOGLE CLOUD IS PURSUING TO HELP BUSINESSES AND ORGANISATIONS GET THE MOST VALUE FROM CLOUD AND AI ?

» Google Cloud offers a competitive advantage to its customers , as we come from a position of being , first and foremost , experts in data and cloud applications .

With the marriage of cloud computing and AI , Google Cloud is focused on delivering AI solutions that are grounded in proprietary data and enable businesses to innovate and transform their operation . With Google ’ s AI models , we continue to deliver purpose-led solutions for every business need , whether it is building a customisable AI stack through Vertex , or automating everyday tasks with Gemini .
Alongside product developments , we are always focused on investing in our partner network . Just recently , at the Google Cloud Next event , we announced new major partnerships including Home Depot and WPP .
Moving forward , Google Cloud is focused on continuing this momentum , grounding AI development in strong customer relationships , ethical deployment and creative investments – empowering customers with tools that are equally bold and responsible .
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