SUSTAINABILITY
Farming’ s digital evolution is growing. More than half( 57 %) of North American farmers say they will test new yield-increasing technologies by the end of 2026, according to McKinsey & Company’ s Global Farmer Insights report.
Meanwhile in Europe, 93 % of farmers are already using at least one IT or software tool, reports the European Commission in The State of Digitalisation in EU Agriculture.
Agriculture is an industry defined by its lack of control and growers are actively looking for a digital edge, but datadriven technology can be democratised so that everyone – from a smallholder farmer in Africa to a commercial grower in North America – can directly benefit from the tools they use.
Innovation in this space requires technology that adapts to nature’ s unpredictability rather than trying to force it into a rigid algorithm.
By focusing on actionable, groundlevel insights, modern agritech empowers farmers to make smarter daily decisions, optimise precious resource inputs, scale their businesses sustainably and ultimately prove their ecological stewardship to an increasingly eco-conscious public.
Before and after Justdiggit’ s project in Dodma, Tanzania
CREDIT: JUSTDIGGIT