“ Our goal is for production teams to be able to search for footage using natural language queries”
Jason Southern Chief Technology Officer National Geographic Society
Search by idea, edit in minutes Where Amazon AI changes the game is in discovery and editing. Using Amazon Bedrock alongside other AWS services, the platform helps transcribe footage, generate and refine metadata and identify key figures, species and places across the archive.
Jason Southern, Chief Technology and Information Officer at the Society, explains that this fills a critical gap in their legacy records.
“ The 15PB of digital-born media that we’ re migrating to this new cloud system
84 July 2026