Liesbeth Oudkerk and Wim Vollenberg , leaders in digital transformation at KLM , give fascinating insight into how the prestigious Dutch airline is building for the future through its ‘ Digital Studio ’
In 2019 , KLM Royal Dutch Airlines will reach a hugely significant milestone in its aviation journey . Already boasting a stature that comes with being the oldest airline in the world still operating under its original name , on 7 October next year KLM will celebrate its 100th birthday .
Over the course of close to a century , it has always been a trailblazer . In 1929 , it operated the longest-distance scheduled service and in 1934 , it was running transatlantic flights . In 1989 , it introduced the most advanced Boeing 747 of its time and by the turn of the millennium , it had picked up major awards for a host of groundbreaking initiatives . As its 100-year landmark approaches , KLM is once again adapting to take on the industry ’ s biggest challenge : the onset of digital .
The realities of the current era of digital transformation will result in even the most established airlines hitting turbulence . Ever since Pieter Elbers took over the company ’ s reins VIDEO : KLM Digital Studio - The Digital Transformation
100 June 2018