RAIFFEISEN BANK INTERNATIONAL
to understand what is happening in the industry from their perspective .”
Fritz notes that this approach allows RBI to gain a much more comprehensive picture of what the financial customer wants from an organisation and he admits that in some cases it actually opens the company ’ s eyes to solutions or opportunities that it hadn ’ t considered .
The challenge then becomes one of turning data into value , both for RBI and the customer .
Fritz approaches this by creating a dialogue between various areas of the organisation . This sees business leaders , IT teams , marketing and operations sitting together and breaking down the information they receive from customers and understanding exactly how to implement it into future decision making .
Technology has always been and will continue to be an everevolving beast , and so is this journey of discovery that RBI is currently undergoing .
172 June 2018