ORANGE
HOME TO ONE of the largest telecom markets in Africa , Egypt is a country that is brimming with potential .
As of last year , the North African nation had almost 29mn smartphone users according to Newzoo ’ s Global Mobile Market Report , with smartphone penetration reaching around 30.4 %.
Now , with even more devices at the country ’ s fingertips , telecom operator Orange Egypt is shaking-up the sector .
The subsidiary of French telecoms group Orange launched its 4G service last year under the slogan “ 4G for everyone ”, investing around EGP £ 8.6bn ( US $ 487mn ) in the 4G license .
Hisham Siblini , the company ’ s Chief Technology and Information Officer , says that the company ’ s competitive pricing and digital experience means that the technology lives up to this slogan and is suitable for all of the nation ’ s needs .
“ Today , we serve around 35mn customers ,” says Siblini . “ We cover more than 98 % of the population when it comes to 2G and 3G technology and we cover over 60 % of the population with 4G technology .
“ I believe there are multiple factors that make Orange Egypt successful like the network ’ s perception , the products and services we offer , as well as our customer service ,” he adds . “ But I believe the most important factor is how we make our customers loyal to Orange . There ’ s no magic formula but the service we provide and the consistency of this service is really a key differentiator .”
For any mobile operator , voice connection and data
286 June 2018