AFRICA

“ One of the biggest challenges we faced was rolling out the network in a fast and efficient way ,” Siblini says . “ We focused our attention on key areas and rolled out the technology where there is high-traffic and more customers . Using our customer experience management platform has been extremely important for instigating this .

“ Another challenge has been trying to convince our customers to move to 4G technology because currently there ’ s decent 3G connection ,” he adds . “ We ’ ve been encouraging customers to move to 4G so that we can prove to them that it ’ s a very different experience compared to the previous platform .”

In today ’ s economy , cost efficiency is a key priority for any firm . At Orange Egypt , Siblini has used the country ’ s difficult economic climate as a catalyst to launch a pioneering cost transformation programme .

“ There ’ s been a big shakeup at the company ,” he observes . “ One of the biggest challenges facing the firm has been the devaluation of the Egyptian pound , the rate of inflation and rising utility and fuel costs .

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Hisham Siblini , Chief Technology and Information Officer —

“ In this context , controlling our costs has become a key concern and that ’ s why we ’ ve launched a transformation programme that aims to change the way we operate by using energy management , for instance . It is a very active programme which is driving efficiency across the company .”

On top of its data and voice connection offerings , Orange Egypt also offers a money transfer service called Orange Money .

Launched in 2008 , the service is now present in 17 countries in the Middle East and Africa under the Orange Money name .

According to the Central Bank , only

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