QNET

IN ITS 20TH ANNIVERSARY YEAR , ASIAN INDUSTRY CHAMPION QNET IS USING TECHNOLOGY TO HELP GROW ITS GLOBAL DIRECT SELLING BUSINESS

Direct selling remains big business across the world , amassing $ 183bn in revenue in 2016 . The industry is growing rapidly in Asia and Middle East , with QNET playing a prominent role in the region .

With sales increasing by up to 20 % year on year , unlike its competitors , the e-commerce based direct sales company has adopted a 100 % digital presence for two decades as part of its aim to further promote accessibility to customers and distributors ( known as Independent Representatives at QNET ).

“ As part of our three-year roadmap , we have identified key regions for growth which include countries in Africa , Middle East , and the Russia-CIS region . We also want to engage with millennials , as this demographic houses an entrepreneurship mindset ,” explains Chief Information Officer , Ivan Woo .

“ We also want to significantly increase the female customer and distributor base . In certain countries , we ’ re aiming for a 30 % rise .

“ Lastly , we also want to look further into consumer behaviours to see what we can do to become an integral part of our customers ’ day-to-day lives .”

The implementation of personalised tools has provided increased insights into the consumer experience within direct selling . However , Woo explains that QNET has differentiated themselves from the competition in a number of ways ,

314 June 2018

Technology Magazine June 2018 | Page 314

IN ITS 20TH ANNIVERSARY YEAR , ASIAN INDUSTRY CHAMPION QNET IS USING TECHNOLOGY TO HELP GROW ITS GLOBAL DIRECT SELLING BUSINESS

Direct selling remains big business across the world , amassing $ 183bn in revenue in 2016 . The industry is growing rapidly in Asia and Middle East , with QNET playing a prominent role in the region .