MIDDLE EAST

Connecting IT and marketing In our ever-connected world , where devices are endlessly at our fingertips , technology and marketing have become increasingly entwined .

The importance of this connection is something which Atlantis , The Palm doesn ’ t underestimate , and Lynsdale has therefore made significant efforts to elevate the business ’ marketing division to bring it to new heights . “ Understanding the nature of the hotel business is key – with such a large resort , if you don ’ t get the marketing right , whether it ’ s digital or physical , you will miss opportunities to engage with guests ,” Lynsdale comments .

“ Nowadays , everything is at our