MIDDLE EAST fingertips . We ’ re using mobile apps . We ’ re using websites . We have access to a lot of information .
“ We have certain traditional IT systems that need to be maintained , but I think where the real business transformation will come is our strong focus on digital marketing ,” he continues . “ That ’ s something I ’ m conscious of and the key reason I ’ ve built a strong relationship with our marketing and sales divisions ,” concludes Lynsdale .
Information at your fingertips None of Atlantis , The Palm ’ s information points demonstrates this better than its interactive digital signs , which are strategically placed throughout the resort .
Brimming with world-class facilities , it could be easy for guests to miss out on some of the resort ’ s renowned amenities , but thanks to this marketing tool , navigating the resort can seem as easy as walking through your own home .
“ Atlantis , the Palm has a huge footprint , so it was imperative for us to bring all of our information together by using a best-in-class , centralised content management system ,” says Lynsdale .
“ It ’ s about making sure we have the relevant information , at the relevant location , at the right time so that our guests can avail of our facilities ,
“ Our motto is to blow away the customer with amazing experiences – that ’ s what we live by and that ’ s what makes us unique ”
Anthony Lynsdale , VP , IT
www . gigabitmagazine . com 349