Technology Magazine June 2018 | Page 351

MIDDLE EAST the customer with every interaction .”
Mobile interactivity Mobile technology is quickly changing the hospitality game and this is something which Atlantis , The Palm has undoubtedly tapped into .
Recently , the luxury hotel resort partnered with Wi-Q to develop an intuitive web app that allows guests to order food and drink from the comfort of their sunbeds .
“ We ’ re pushing the menu to them so that they can order items and get them delivered to where they ’ re located ,” explains Lynsdale .
“ Guests are using more devices , more frequently . Mobility on the guests ’ side is increasing and so Atlantis is now working on attracting guests using mobile technology ,” he continues .
“ We want to begin their journey before they arrive by creating an app where they can engage and discuss
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