MIDDLE EAST cornerstone of UAB ’ s strategy . The company ’ s commitment towards being a data driven bank can also be evidenced by the confidence placed in it by Informatica ( a leading data management platform ) through an award for innovative usage of its data management platform and products last year .
“ We want to be recognised as a bank to stand by , a bank which puts the customer first ”
IZZIDIN ABUSALAMEH
Chief Operating Officer
In-depth understanding Yet , with ever-more data , this is not only driving efficiency and operational excellence internally , it is also transforming the customer ’ s experience .
“ In every bank today , data helps companies gain a 360-degree view of their customers but if you gain even more data , you will be able to predict their behaviour , improve your service , and provide a 3D view of your customers whereby you understand them a bit deeper ,” Abusalameh explains .
“ This can make much a difference if you can then reach out to a customer .
The company ’ s digital transformation has been a huge task but it hasn ’ t gone unnoticed by the international tech community , apparent as the bank collected the Genesys Award for Best Use of Technology in the Banking sector last year .
A mindset shift Referring to the biggest challenge for the bank , Abusalameh said that the mindset shift that took place to bring digital transformation was a daunting task , but it was successfully implemented by the management .
“ For any transformation journey , changing the mindset of the company is usually one of the top challenges ,” he says . “ It basically requires openmindedness and commitment from everyone in the team starting
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