Technology Magazine June 2018 | Page 393

LATIN AMERICA
Telefónica will integrate Netflix on its platforms / Telefónica meets Netflix
and self-managed experience in which they can manage their services without the need to go to a store or call a customer service centre .
This goal is accompanied by many projects where the cornerstone is Fullstack , a system that allows to unify all the variety and complexities of current systems and operations in one , with different modules , generating the following improvements :
• Omnichannel , which allows the finalisation of the contracting of a service , even if it starts and ends through different channels .
• Smartphones as sales and service channels .
• Online customer self-management .
• Ability to manage complex client hierarchies .
• Exploitation and distribution of data between clients .
• 360 º customer view which allows comprehensive services .
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