LATIN AMERICA
• Grouping with digital services ( own or third parties ).
• Predictive marketing Offering more insight , Hijón points out : “ Around Fullstack , a strategy and a digital plan are generated with parameters that help us to measure what is the interaction of our clients towards us , by what channel and how they do it .
“ Surrounding Fullstack , a system map is implemented with big data , artificial intelligence ( Novum ), activation systems , social networks , ecommerce , etc .”
The digitisation of internal work In order to optimise its performance and improve its services , Telefónica Central America not only focuses on its customers , but also on the management of its own workload as the fourth pillar of its digitalisation .
In this sense , the process is similar to the digitalisation of the client ’ s experience but special attention is paid to how the internal work processes are carried out in order to be more efficient , friendlier to
“ Technology is the main axis of Telefónica , which revolves around the business ”
– José Jesús Hijón Sánchez , CIO , Telefónica Centro América
the environment and with safer and autonomous processes .
Hijón notes : “ We aim at zero paper use , a mobility plan and reordering of offices with open and collaborative spaces . For the security of our own and our client ’ s information , we are taking to our cloud the VDI ( virtual desktop infrastructure ) of our employees , in order to have control against computer attacks .”
Harnessing big data technology , Telefónica has opened a new line of business in Central America analysing data for the management , process improvement and decision making of other companies .
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