Logix Federal Credit Union is harnessing the power of digital transformation to make members feel welcomed , significant and engaged

F or firms in the grips of nosediving profits , disgruntled customers and unsustainable business environments , the steps to effect positive change would be as obvious and simple as flipping a switch . However , for a credit union , which has grown its member base by 89 % since 2011 , has in excess of US $ 6bn in assets , and was named the number one credit union in California by Forbes Magazine , the next step might not be so obvious . For Logix Federal Credit Union though , an insightful and experienced leadership team , dedicated to intelligently implementing the latest technology while taking full advantage of a highly engaged workforce , is poised and ready for the future . “ We are fortunate in that our members already love us ,” says Edward Chuang , Executive Vice President and Chief Information Officer ( CIO ) at Logix . “ The important thing is not to rest on our laurels , because we know that the banking industry is changing , and we know that consumer expectations are changing , too . So , ‘ how do we stay number one ?’ is really the challenge we ’ re facing .”