Technology Magazine June 2019 | Page 46

DIGITAL DISRUPTION
46

I magine your most tedious or mundane rule task at work : then imagine a robot could do it for you . This is the magic behind the emerging technology practice of Robotic Process Automation ( RPA ). With RPA , businesses can automate dull , rulesbased business processes , like data entry , allowing employees to focus on the bigger picture – serving customers or other value-adding work .

One firm that ’ s quickly becoming synonymous with RPA is Californiaheadquartered Automation Anywhere .
Touting itself as the world ’ s most widely deployed RPA platform , the firm aims to help companies achieve unprecedented levels of productivity and efficiency by liberating employees from mundane , repetitive tasks . Today it seems that , in many ways , the California-headquartered firm has all the hallmarks of being an RPA titan : in November 2019 , the firm accrued a valuation of US $ 2.6bn after nabbing $ 300mn in funding from Japanese conglomerate Softbank , and the firm ’ s bots are currently used by leading
JUNE 2019