CLICK TO WATCH : ‘ HITACHI VANTARA : PATH TO INNOVATION ’ 67
Data and IoT could also be adopted widely by the agricultural sector to make a big difference , contends Elrifai . Take Meat & Livestock Australia ( MLA ), for instance , who were recently awarded the first annual Hitachi Transformation Award . Partnering with Hitachi Vantara , the public authority used data analytics and IoT-led decision-making to drive productivity and enhance the profitability of the Australian red meat and livestock industry . “ We saw a sea change in agricultural production in the 1900s and we are about to see that again ,” asserts Elrifai . “ Today , IoT and machine learning can help optimise agricultural land usage based on the weather and it can also help us use the optimum amount of pesticides or water , for example . There is a social and moral imperative to use technology in the sector and therefore , we call it social innovation : the idea that there ’ s a financial bottom line and there ’ s also a corporate social responsibility ( CSR ) bottom line .” Indeed , social innovation is a well-versed mantra at the group
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