DXB ENTERTAINMENTS
Bollywood Raj Mahal
196 digitalisation driving change in industries all over the world , DXB Entertainments prides itself on being renowned as a ‘ smart park .’ “ Our digital transformation approach has been centered around the smart park concept ,” explains Hassan . “ Visitors could come into our theme parks with wristbands to gain access and make any purchase without using a wallet – this technology exists . I believe we ’ ve built our services to be incredibly scalable .”
“ We truly understand the importance of a customer-centric approach and believe that data will help us better understand our customers ,” explains Abraham . “ Customer footfall analytics allows us to make informed decisions about operational management ,” he says . “ They provide us with an understanding about which part of the parks are visited the most , as well as the time and duration spent at each site . By understanding and tracking each step of the guest journey we ensure we are responsive to the needs of our customers , continuously improving our offering and delivering on our
JUNE 2020