“ On the analytics front , we use AI technology and analytics to measure customer footfalls and movements through the park and are able to analyse the dwell patterns across the entire customer journey ”
— Satyan Abraham , ICT Director , DXB Entertainments
promise to offer best-in-class guest experiences .”
“ We bring together a unique blend of value and innovation to create unforgettable experiences for our visitors ,” says Abraham . “ In our industry , you must be extremely customercentric – it ’ s essential .”
Abraham understands the importance of leveraging technology to drive business growth and considers it as a two-part process . “ Firstly , we have to ask ourselves this question : can technology bring service improvements ? Secondly , how can we use technology as an enabler for business growth ?” he says . “ In other words , what can we introduce as a value addition which enhances the value chain for the business ? For example ,
199
Legoland Water Park Build-A-Raft River www . technologymagazine . com