Whilst there have been challenges the company is striving to maintain its journey to transform BEC World , “ starting the year with a content strategy focusing on a wider prime time ( 18.00 to 22.35 ), supported by our improved TV ratings performance in 1Q / 2020 versus 4Q / 2019 , while better monetising non-prime time with new partners . We are also committed to double non-advertising revenue from our global licensing and online businesses , half of which is already secured , to mitigate impact from a lower TV market and build a foundation for future growth . Last but not least , cost savings measures of at least 10 % have already been identified , which include , but are not limited to , analog switch-off , programming cost reductions , and ongoing organisation restructuring . These efforts are our top priority this year to ensure we become a profitable company .”
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