allows us to make informed decisions , has absolutely improved our organisational efficiencies and effectiveness ,” he explains . “ We leverage omnidata intelligence to help analyse the customers ’ journey and consumer behaviour psychology to generate insights and enhance the effectiveness of marketing campaigns for our clients .” Conversely , Leo considers AI ( artificial intelligence ) to be widely misunderstood and relatively undeveloped in most organisations . “ Many people are scared of the word ‘ automation ’; to a lot of frontline staff , AI equates to losing their job .” Therefore , Leo views it as crucial that the development of AI goes hand-inhand with education and a mindset shift , which he anticipates will be increasingly important in the next five years .

Despite 2020 shaping up to be an unprecedented year for everyone , Leo affirms that his team ’ s focus remains the same : accelerating digital transformation . Dentsu Aegis is currently leveraging the latest cloud-based technology and microservices into a service-oriented NextGen MarTech Platform . “ This enables our clients to drive digital transformation with

EXECUTIVE PROFILE :

Title : CTO Company : Dentsu Aegis Industry : Advertising Location : Singapore

Leo built his first website back in 1996 , while studying at U . C . Berkeley . During his career he has worked a WebEx ; at Cisco first as Greater China VP , and later , China R & D Center GM ; and Tesla as Head of Technology . He joined Dentsu Aegis Network to lead digital transformation and innovation as CTO in APAC in 2018 .

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