DENTSU AEGIS NETWORK ASIA PACIFIC

328 the modern digital data and technology ,” Leo says . “ All our clients are also undergoing digital transformation within their own organisation and industry , so having a platform that enables them to quickly adapt to the latest consumer trends whilst maintaining customer loyalty is very important in this new digital era . Companies need to expeditiously adopt to the digital , interactive , virtual , networked and simulated new media world .” The time for transforming a business ’ way of working couldn ’ t be better : with the COVID-19 pandemic derailing many preconceptions about the way people work , learn and play . “ We kick-started the PowerUp initiative to accelerate our digital transformation within the organization early this year . The aspirational goal is to digitalise at least 100 workflows this year . In Q1 , we identified hundreds of excel / email / paper workflows and the team has already digitalised more than 65 in a relatively short period of time .”

JUNE 2020