ENTERPRISE IT
Augmented reality ( AR ) is seeping into the business world . But is it ready to become more than a gimmick ?
WRITTEN BY : LAURA BERRILL
Augmented Reality was conceptually ‘ out there ’ more than a decade ago , although it was more of a technologist ’ s fever dream than something real businesses and their workers could actually experience themselves . Yet the events of just the last year have seen AR technologies gain traction within certain industries , because it has been enabling us to “ see ” digital people , objects and data as holograms within different spaces . For example , it now allows co-workers in separate home offices to sit at a common table in a virtual space for a group discussion .
The effect of the pandemic on the ways the majority of us can work has served to accelerate the technology – as organisations can access the tools to collaborate from multiple locations , visualise information and share digital products with both internal and external audiences . In this respect , is AR starting to make the leap into mainstream enterprise ? Here we discuss this move , why this may be , how it is actually evolving and what the future of AR actually looks like for enterprise .
Holographs and humans It is expected that over the next 12 months , enterprises will become more comfortable with the idea of ‘ holographic participation ’, whereby some team members join meetings and possibly present to groups in realistic 3D avatar form , rather than as flat 2D videos . technologymagazine . com 115