GFK should follow the good examples from the tech industry who have been practicing this for some time . Now , I think companies will have to relook at their real estate strategy and office occupancy rates , have a mobile-first mindset when equipping their workforce , and this will ultimately help to attract and retain top talents . On the flip side , I do believe information security will become even more important . Security at the edge and zero-trust technologies needs to be seriously considered .”
One of GfK ’ s value propositions is to be an independent and trusted partner of the industry . That is one of the reasons why having a hybrid cloud-based IaaS ( rather than focusing on a single vendor or a single technology ) approach empowers GfK to respond to new and future projects with astonishing agility and speed .
“ Resources can be shifted quickly and easily from private to the public clouds without modifying the nature of the interaction within the environment ,” says Hesselink . “ I think the company is very well positioned for the future , with a great senior leadership team , fantastic customer base and strong support from our shareholders ”
JOERG HESSELINK GLOBAL HEAD OF INFRASTRUCTURE , GFK
EXECUTIVE BIO
JOERG HESSELINK
TITLE : GLOBAL HEAD OF IT INFRASTRUCTURE
INDUSTRY : DATA & ANALYTICS LOCATION : GERMANY
“ I started my career in the early
1990s with Honeywell as an infrastructure engineer . Initially I was looking after centralised , then distributed computing . Back then I was really a hardcore techie . From there I moved into project and program management initially in Germany , then Europe , then global .
“ In the early early 2000s . I left my comfort zone and I got deeply into digital transformation and business process optimisation as well as into e-commerce , spending 10 years with the same company . During the dot-com bubble , I left Honeywell for an artificial intelligence startup company , but after a short period , I decided that the market was actually not ready for this AI solution . So I went back to my engineering roots , back to Honeywell , and I got into infrastructure management . I spent another 15 years at Honeywell in various leadership positions before finally joining GfK in 2019 .”