GfK and VMware : Innovating together on hybrid cloud
In its capacity as a strategic and technical partner , VMware has been walking GfK along its path through digital transformation to the cloud for over a decade .
GfK has been the global leader in data and analytics for more than 85 years , supplying its clients with optimised decision inputs .
In its capacity as a strategic and technical partner , VMware has been walking GfK along its digital transformation path for over a decade .
“ We are a demanding and singularly dynamic customer , which is why a close partnership with VMware is integral to the success of everyone involved ,” said Joerg Hesselink , Global Head of Infrastructure , GfK IT Services .
By expanding on the basis of VMware Cloud TM on AWS and VMware Cloud Foundation TM with vRealize ® Cloud Management TM , GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes , policies , people and tools in both private and public cloud environments .
One important step for GfK involved migrating from multiple cloud providers to just a single one . The team chose VMware .
“ VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions , so it was only logical to tackle the next project for the future together ,” says Hesselink .
“ We are modernising , protecting and scaling our applications with the world ’ s leading hybrid cloud solution : VMware Cloud TM on AWS , following VMware on Google Cloud Platform .”
One very important factor for the GfK was that VMware Cloud TM on AWS constituted an investment in future-proof technology that will stay relevant .
“ The new cloud-based infrastructure comprising VMware Cloud TM on AWS and VMware Cloud Foundation TM forges a successful link between on-premises and cloud-based solutions ,” says Hesselink .
“ We transform data and information into actionable knowledge that serves as a sustainable driver of business growth . VMware Cloud TM on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold .”
“ We are modernising , protecting and scaling our applications with the world ’ s leading hybrid cloud solution .”
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Joerg Hesselink , Global Head of Infrastructure ,
GfK IT Services .
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