IBM
Client first Of the many transformations that IBM has taken to maintain its lead for so long , perhaps the most defining is its customer-centric approach . “ Our priority is our clients . We apply our technology and our expertise to help solve their problems and to enable new capabilities . That is the hallmark by which we measure our success , ” says Karlin .
She has the responsibility to look after IBM ' s clients ' IT environment , from their infrastructure to their security to their applications and data . “ We work with our clients to ensure they have everything necessary to successfully transform the business . We do this by leveraging AI , automation , hybrid cloud and security
“ THE CO-CREATION APPROACH HELPS YOU FOCUS ON THE SOLUTIONS THAT GIVE CLIENTS THE HIGHEST VALUE ”
BRIDGET KARLIN GLOBAL MANAGING DIRECTOR , CTO AND VP IBM
230 June 2021