Customer experience drives the digital journey for Virgin Mobile MEA as they move into Kuwait with a focus on FinTech apps
VIRGIN MOBILE MEA
Customer experience drives the digital journey for Virgin Mobile MEA as they move into Kuwait with a focus on FinTech apps
Erik Dudman Nielsen Founder and Chief Executive Officer
Driving innovation to improve the customer experience across the Middle East from Saudi Arabia to Oman is the focus of Erik Dudman Nielsen , Founder & Group CEO of Virgin Mobile Middle East & Africa .
Virgin Mobile MEA serves three million customers in the region , with operations in Saudi Arabia and Oman , as well as providing advisory services to Emirates Integrated Telecommunications Company ( EITC ) in the UAE . It is the only mobile virtual network provider in the GCC with multiple live operations and millions of active customers .
The Mobile Virtual Network Operator ( MVNO ) now looks set to extend its coverage with the announcement it will launch in Kuwait and that it has secured a banking licence in Saudia Arabia .
The news is welcomed by Dudman Nielsen who has led the innovation since the company was founded in 2006 .
“ Virgin Mobile MEA is focused on driving innovation and always improving CX ( customer experience ),” he said . “ We ’ re happy that we are the first to get a MVNO licence in Kuwait and look forward to opening this new digital lifestyle for our customers .
“ In 2020 we were awarded the very first banking agent licence in Saudi Arabia through our partner , Saudi Investment Bank , and we will now be able to offer money remittance for customers in this region .”
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