GBG at a glance :
GBG accuracy & quality that ’ s beneficial to its customers and their consumers . Speaking of GBG ’ s key differentiator and competitive advantage however , Mamone adds that there is a human element that sits atop the whole machine learning ecosystem . He says “ There are a variety of different techniques that we implement for human engagement ; for example when you look at automation and the use of machine learning , we introduce human checks and balances into that process where it is sensible to do so , especially early on as we ' re proving out a new algorithm that we ' ve built .” Human checks are integral in identifying and synthesising behavior signals , and oftentimes , these aberrations can be overlooked by machines . A common use case is for our products to highlight something as suspicious , for a human-inthe-loop to then check . However , humans can introduce disadvantages as well . At GBG , Mamone and his team understand that with human involvement comes a risk of introducing bias into the data pool , and this bias can unintentionally create havoc in how that data is then synthesised . It ’ s for this reason that we take special care in considering such impacts and explore solutions to avoid it .
Security remains key to trust in a digital world GBG continues to invest in security , offering to enable customers , to deliver frictionless digital experiences , whilst eliminating fraud and compliance risks online while safeguarding them from theft , and at the base of it all , keeping the cost of compliance to a minimum . As the operating environment shifts again to a more hybrid model GBG supports customers with a best of breed toolset and partners to meet evolving customer demands . It ’ s that flexibility who can ensure users can transact online securely and with confidence serves us well and sees us build long-term partnerships with our customers .
Partnerships : An open source to technology Equally , with partnerships , the expectation is bi-directional , with Mamone adding that they let the experts be experts and this is the key to a successful strategic alliance . Moreover , choosing a partner that fill a need for the organisation also frees up time for the organisation ’ s resources so they can focus on fulfilling their objectives
GBG at a glance :
• Identity Verification & Validation ( IDV ); Verifying the person against who they say they are online . This can be used for claims-based validation , document-based validation , and biometric validation . Through a combination of customerconfigured rules & thresholds , as well as algorithmic techniques
• Location ; providing high levels of fidelity & accuracy around location intelligence , being able to accurately help all customers in the world reach every customer in the world . Allows users to free-type an address and find what they ' re looking for , anywhere in the world , in as little as 5 real-time key presses
• Fraud ; using data including metadata , behaviours and other methods of detecting whether a transaction is suspicious or not , and this can either offer more frictionless journey or request further verification .