COGNIZANT
Delivering decisions at scale to the business through Data & Intelligence from Cognizant , Microsoft & Informatica
The trifecta of Cognizant , Microsoft and Informatica allows customers to make better use of data as they modernise their businesses to stay relevant and drive business value . One way of accomplishing this is simply about changing perspectives , as Pramod Muralidharan , Practice Head - Global Growth Markets - Data Modernisation Pre-Sales , Solution & Offering Development , explains : “ Traditionally , organisations have been building a data estate that is fit for purpose and expecting that to drive business outcomes . What we believe is critical for companies to make intelligent decisions is to put the business outcomes first , instead .”
Doing that requires foregrounding a number of different data signals . “ We truly believe in the concept of the digital feedback loop ,” says Microsoft ’ s Najat Messaoud , Senior Director – Azure Business Lead . “ At the centre of that digital feedback loop are the employees , the customers , the operations and the products . The challenge is synthesising the data that flows through all these different areas to improve all the business outcomes and experiences .” It ’ s not just the approach that leads to improved outcomes and optimised experiences ; the modernisation of legacy systems is another crucial factor . “ Modernisation brings in modern data architecture that enables improved decision-making , and breaks the barriers of data silos ,” says Muralidharan . Then there ’ s the fact that AI and data are two sides of the same coin . “ I don ' t think one
324 June 2021