DIGITAL TRANSFORMATION well-led status and to be a high performing , operationally effective organisation ,” says Jonathan Ritchie , Director of IT & Digital Innovation / CIO , and voted as one of the top 100 CIOs in the UK .
In order to support this ambition , Mastercall has embraced the technical revolution to innovate what they do and how they do it , putting their people at the heart of everything they do .
“ As a social enterprise organisation , we don ’ t have shareholders to satisfy , so we are at liberty to invest our surplus / profit into developing our social value ethos – investing in our people and technology , empowering innovation to improve what we do and how we do it .
“ We have progressed from simply being a receiver and user of technology to forging strong ties with leading digital tech providers , national NHS teams , staff , students , commissioning groups , trusts , and patients within a digital healthcare ecosystem , to ensure we are encouraging digital inclusion and cultural change , and to adopt spread of innovation ,” says Ritchie .
A focus point of this strategy was the setup of the Digital Programme Board , which provides a forum and steering group to encourage new ideas as Mastercall pushes on with reimagining what to do in urgent primary care . In recent years , they have been honoured to be recognised and shortlisted for three national health-tech innovation awards .
“ Through innovation , we can – and do – improve our service offering and in turn improve patient outcomes . We are now investing in clinical research studies to evidence the positive impact of digital innovation on both our people and our patients ,” adds Ritchie .
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