Consumer behaviour is undoubtedly changing . As governments , businesses and individuals become increasingly climateconscious , people around the world are making more responsible decisions when it comes to the environment .

Insight by Deloitte suggests that consumers are selecting different measures with the aim to shop more sustainably . The consulting company found that people have embraced the reduction of single-use plastics and opt for the more sustainable brands on the instead .

Keen to be part of this shift , Thibaud Hug de Larauze , Quentin Le Brouster , and Vianney Vaute founded Back Market in 2014 to revolutionise the technology marketplace .

“ We are bringing tech devices back to life by extending their lifespan , building immortal machines that will last forever ,” says Le Brouster .

296 June 2022

Technology Magazine June 2022 | Page 296

Back Market ’ s Quentin Le Brouster outlines how his company looks to transform tech consumption by offering refurbished products as an alternative to new

Consumer behaviour is undoubtedly changing . As governments , businesses and individuals become increasingly climateconscious , people around the world are making more responsible decisions when it comes to the environment .