Technology Magazine June 2022 | Page 298

BACK MARKET

“ Our mission at Back Market is to empower people to save the planet ; this can only be done with a team that has different perspectives and experiences ”

QUENTIN LE BROUSTER CO-FOUNDER AND CTO , BACK MARKET
On a mission to restore trust and desire for refurbished devices , Le Brouster explains : “ The new electronic device market remains larger than the refurbished market . We are really willing to challenge the way we consume tech .”
In the eight years since its founding , the Paris-based company has become the world ’ s leading renewed technology marketplace and wants to lead the way in the transition towards a circular economy .
“ To understand Back Market and why this is important : to produce a new smartphone , for example , you have to use 82,300 litres of water to create a new product . To put back on the market a product that is going through refurbishment you only need 13,900 litres ,” outlines Le Brouster .
298 June 2022