As well as offering refurbished smartphones ,
Back Market also offers smart watches , gaming consoles , home office equipment , small appliances and more .
Although he says that the lower price of Back Market ’ s devices makes the company attractive to a number of consumers , Le Brouster believes it is the company ’ s mission that has been a key driver for its success over the past eight years .
He says : “ In the end , when people buy at Back Market and we explain our mission , people are engaged in what we are doing and they want to be part of it . People are willing to change their consumer behaviour .”
“ There has already been a big boom in France in how people consume smartphones , as they want to change . Comparing this , for example , to the US where 90 % of the population are still buying their phone with their mobile plan .
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