Technology Magazine June 2022 | Page 311

as the company had looked to expand since its founding , and will continue to do so as it looks to move into other markets .
“ We are really proud of our geographical expansion , opening in more than 12 countries in the last two years and we aren ’ t willing to stop there . We ' re in Europe , the US , Japan and we want to expand Back Market in all of Asia . So that will be a big challenge ,” says Le Brouster .
On top of its expansion efforts , Back Market is also keen to focus on its company image . Known for the refurbishment of mobile phones , the company wants to showcase the other products it has to offer ; 40 % of its products are not mobile devices and Le Brouster explains it is important to expand on what else the refurbished market can offer .
He concludes : “ We also want to offer the ability for anyone to repair the products through Back Market . So either by themself through self-repair , by having someone that will come to them and fix their product , or going down the street to a repair shop . That is an important domain that we would love to explore .” technologymagazine . com 311