The automotive business is changing ; ABI ’ s Thomas Zuchtriegel discusses how the company uses data to achieve business impact with visualisation
AUDI BUSINESS INNOVATION
The automotive business is changing ; ABI ’ s Thomas Zuchtriegel discusses how the company uses data to achieve business impact with visualisation
Looking to rethink the automotive core business , Audi Business Innovation GmbH ( ABI ) provides forward-thinking digital product development and innovation offering IT expertise for user-centric solutions .
Launched in 2013 by Audi , ABI is a wholly-owned subsidiary acting as a speedboat for digital product and business development at Audi . At the heart of this innovation is Thomas Zuchtriegel , Head of AVP and Advisor at ABI .
“ With our entrepreneurial thinking , our product and IT expertise for customer-driven solutions , and our mindset , we co-create the digital transformation ,” says Zuchtriegel .
“ Our overall objective is to strengthen the sales and distribution processes of Audi AG by providing relevant digital solutions and reliable IT platforms . We provide the concept of digital services and business models , while orchestrating and running digital product development processes and also implementing digital services along the whole value chain , with a focus on the efficiency of marketing and sales processes ,” he continues .
Through its innovative approach , ABI makes a significant contribution to the digitisation of the customer journey . Its technology enables the constant improvement of the Audi user experience through data-driven product developments with a measurable contribution to the customer experience performance .
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