ARK DATA CENTRES
“ IF WE DON ' T NEED DX COOLING , WE
ELIMINATE THE NEED FOR REFRIGERANT
GASES ( FGAS ), WHICH IN THEMSELVES ARE
MORE HARMFUL THAN CO2 ”
PIP SQUIRE HEAD OF ENERGY AND SUSTAINABILITY ,
ARK DATA CENTRES where they are giving us credit for sustainable targets and hitting sustainable targets on a year on year basis .”
“ And this means in the long term , that financial institutions are now driving development for companies like us to be more sustainable in terms of their delivery with sustainable goals , which need to be measured and reported on annually .”
Squire highlights the reality of data centres at present , which are restricted by the current research around clean energy implementation . Squire believes that Ark “ can ' t be very much more CO2 efficient because we have pushed the laws of physics to their limit , and you can ' t change physics .”
In the interest of corporations as well as customers , Ark is exercising transparency across its operations and is forthcoming with its limitations . Meanwhile , consumer behaviour plays a significant role in its ability to be sustainable . The more data storage is consumed unnecessarily – files that are kept but not used – the more data centre capacity is required , which has major ripple effects for energy footprints across the globe .
“ Do you need to keep all data stored for all time ?” Squire asks . “ Because if you don ’ t , then we need to start finding ways of getting stuff off of the internet . If you think about it , the internet also , through the way it ' s managed , looks at what ' s in your profile and what is most attractive to you , and it then sends you to that particular link . People have to be educated on the massive potential consequences of their seemingly trivial data usages . We all have a part to play .
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