MODUS CREATE : AUDI ’ S DIGITAL SOLUTIONS PARTNER
Patrick Sheridan , CEO of Modus Create , explains how a shared passion for emerging technology and open source culminated in a profound partnership with Audi .
Since 2019 , Audi Business Innovation has worked closely with Modus Create to do groundbreaking work in the field of real-time 3D visualization and configuration of automobiles . This is a key piece of Audi ’ s digital aspirations . “ It ’ s exciting to see large multinational corporations like the VW group with multiple brands bring digital capabilities in-house ,” says Patrick Sheridan .
AN OPEN SOURCE DISCOVERY
Modus Create ’ s founders met in an opensource forum in 2008 , and since then , the open-source ethos has fuelled the growth of the digital consulting firm . Its team comprises some of the world ’ s leading technologists and thought leaders . Audi discovered Modus Create in an open-source community , and both teams instantly experienced a culture fit .
“ The teams are hyper collaborative , outcome -focused , and excited about emerging technology . We felt , right away , that this was going to be a great partnership ,” says Patrick Sheridan .
THE BEAUTY OF AUTOMOTIVE VISUALIZATION PLATFORM ( AVP )
AVP is a cloud-based toolset that develops 2D and 3D imagery , emulating multiple photographic angles to provide automotive customers with a more intelligent showroom experience . Audi ’ s global teams can use AVP to easily and independently produce high-quality images and videos , leading to significant cost savings .
“ Before such innovative tools , you would have to fly to different environments with a crew and take several photos . Now , you can do that all in a movie-level 3D rendering space ,” Patrick added . The project ’ s success has attracted interest from other groups within the Volkswagen Group .
REDEFINING CONSULTING FOR THE DIGITAL AGE
Modus Create helps organizations shift their business strategy and customer experience to be digital-first . Backed by JLL Partners , Modus Create ’ s clients include several Global 2000 companies , and its global , remote team is spread across 50 countries worldwide .
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