AUDI BUSINESS INNOVATION
“ Our mindset and personal attitude enable us to challenge the results of our work constantly and to strive for continuous improvement of our business . It is within our DNA to generate added value through innovative ideas and new concepts ,” comments Zuchtriegel . Developing the AVP for an enhanced customer experience The AVP is Audi ’ s tool that can visualise the configuration of a product and car based on computer-aided design ( CAD ) data in real time , as well as in 3D . At the same time , the AVP has the ability to process huge amounts of data based on product data systems in a highly automated way .
“ We invented and developed the Automotive Visualisation Platform ( AVP ). We are developing the building blocks to build all Audi websites . ABI is also building and running relevant components in the area of CRM , performance marketing and eCommerce . With our specific skills and a clear method set for digital product development , we are shaping the implementation of the AUDI AG ' s digital service portfolio ,” explains Zuchtriegel .
With this technology , ABI aims to combine the digital and analogue touchpoints for end customers and for the dealerships / sales into a seamless customer journey to create an outstanding experience .
Discussing the AVP platform , Zuchtriegel says : “ The desire for new , additional content types is increasing daily . The AVP allows flexible adaptations and fast production in a highly-integrated , secure ecosystem .”
Using digital twin technology , the AVP can create 3D models of a specific product before it is manufactured , which can then be used in several ways : “ Based on these 3D models , we create experiences and
EXECUTIVE BIO
THOMAS ZUCHTRIEGEL
TITLE : HEAD OF AVP , & ADVISOR INDUSTRY : AUTOMOTIVE LOCATION : GREATER MUNICH
Thomas is a versatile leader with strong entrepreneurial thinking and excellent communication skills . He has extensive experience in building high performing teams to solve large and complex challenges . He is an experienced visionary and strategist in the field of computer vision and a business expert in scalable technical solutions to expand the user base . Thomas studied digital film making arts and worked as a creative and technical consultant . Over the last 10 years , he has developed and operated industryleading B2B ( 2C ) SaaS and VR products across VW Group , deployed in 31 markets . Thomas has a passion for innovative digital experiences .