“ You can ' t do it in a short period of time for the millions of assets and interactions we enable on a daily basis . And , therefore , the virtual twin is the core . It ' s also important to develop the virtual twin further , fitting to the changing customer requirements , as well as new touchpoints , new formats and new use cases . We have a tremendous cost reduction in insourcing the core components and using them in a synergetic way across different touchpoints .
“ Talking about retail , we brought down the time to market from around six weeks to just a couple of hours . All the interactive , real-time experiences and increased user engagement have a real impact on the revenue . In the end , it ' s all about the personalisation of products and services in the customer experience . The biggest benefit , from my point of view , is that we assure a seamless digital customer journey across all the different channels ,” comments Zuchtriegel .
44 June 2022