AUDI BUSINESS INNOVATION
“ THE DIGITAL TWIN , OR THE VIRTUAL TWIN , IS THE CORE OF ALL WE DO . IF YOU WANT TO PURCHASE A CAR , OR IF YOU WANT TO EVEN EXPERIENCE SOME PIECE OF THE BRAND , YOU WANT TO SHOW THE PRODUCT ”
THOMAS ZUCHTRIEGEL HEAD OF AVP & ADVISOR , AUDI BUSINESS INNOVATION
To gain additional support for its digital twin technology , ABI enlisted Dassault Systèmes 3DEXCITE , which acts as a downstream partner for digital services .
Zuchtriegel comments : “ We have worked with Dassault Systèmes ’ software , CATIA , and Deltagen for more than 10 years to create virtual twins . They drive standards , which help us – and even others – to automate . Dassault Systèmes focuses on simplification and convenience to enable ecosystem development .”
ABI also looks to conLeos , an experienced partner that provides ABI with configurator systems . With more than 20 years of experience working with Audi and the Volkswagen group , conLeos are experts in smart caching algorithms . With this , Zuchtriegel explains how it supports the AVP : “ The user gets the images on the configurator , or any experience , as fast as possible . This saves a lot of render time . We have mutual enablement in the area of software development and services , and we all have an intrinsic drive to deliver best-inclass products , which can be said the same for all of our partnerships .”
He adds : “ There are long-lasting partnerships as the world is small in the visualisation sector , especially in the automotive one . You run into the same experts over and over again as they gain so much expertise .”
Looking to the future , Zuchtriegel believes that the automotive industry will continue to focus on the customer , and personalisation will be the driving force behind improving the user experience across all channels : experiential , digital , and virtual .
“ With the Automotive Visualisation Platform , we continue assuring multi-brand readiness . In a couple of months , Volkswagen passenger cars , Volkswagen commercial vehicles , and Cupra will go live with the AVP in different channels , from retail to online in multiple markets . We are also working with new customers with new data , so there are additional requirements where we need to figure out how can we adapt what we already have – how can we leverage the data and how can we create a win-win scenario for everybody who ' s working on and using AVP ?”
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