“ Speed is a key consideration , because service providers face long development times ”
 PAUL RHODES OPENRAN AND 5G LEAD , GSP INTERNATIONAL , WWT
 “ What ’ s more , collaborating means service providers must surrender a degree of control over their customers – effectively sharing revenue and customer data . And , lastly , public cloud costs are highly likely to increase in the medium- and long-term , and they may need to offer added value to match ,” says Rhodes
 Financial Infrastructure-as-a-Service IaaS has industry specific applications . The B2B financial services market is fragmented , and the banking ecosystem consists of a network of financial institutions that have historically struggled to communicate with one another , according to Alistair Cotton , Co-Founder at Integrated Finance , which provides Fintech infrastructure for every business .
 “ This is largely because they often work with outdated legacy banking applications . Consequently , this also means they are missing out on the opportunity to leverage valuable customer data and create a more standardised experience across multiple banks .”
 Integrated Finance was created to solve this problem , offering Financial
 technologymagazine . com 73