WIZZ AIR more affordable . And not just that . It was also about making sure it was an experience that everybody would appreciate and enjoy and giving people the choice to pay for the services they wanted . One of the early taglines was that ‘ a smile is free ’. What makes Wizz Air is the fact that we really are passionate about helping people move from A to B and back . The culture has always been all about that . Connecting people with people ,” said Nadas .
DID YOU KNOW ...
HOW WIZZ AIR MAXIMISES ITS RESOURCES
Wizz Air carried more than
3.6 million passengers in April 2022 , against 564,643 last year . The strong growth in passenger numbers
brought along an encouraging load factor of almost 84 %, which was a more than 24 % increase from last year ' s load factor of 59.2 %.
Factors that have helped Wizz Air to achieve this :
• An aircraft that is parked makes no money , but still needs to be paid for . Consumers will pick up this cost , so this needs to be avoided wherever possible .
• A grounded pilot costs money and planning time . The ultra-low cost model is designed around simplicity , and utilisation of Wizz Air resources to the maximum .
• Wizz Air aims to fly more efficient point to point routes only ( direct ). This maximises revenue from a fuel and sustainability standpoint .
Cloud allows accelerated digitalisation The differentiator in the past couple of months for Wizz Air has been its accelerated movement to cloud , and specifically Microsoft Azure and the leveraging of modern data technologies . Gone is the traditional , older SQL server . Now using Databricks , the business moves towards a cohesive data ecosystem where partners were able to accelerate progress from zero to functional in six weeks .
Combined with industry leading aviation knowledge from its partners at DAA labs , the company could do things like analysing the entire network in under an hour , by scaling up resources , and then scaling them back down when done .
“ By analysing our customer behaviour , whether through something as simple as the efficiency and the proper response to promotions , to see if the market is responding as anticipated in almost real time , these technologies were a capability that tackles off the ball and chain . We can not just react , but predict ; using multiple hypotheses that we can process and validate to pivot quickly . Our technology toolset – especially Databricks – transformed how quickly we can go from question to results . We ’ re not trying to replace human intuition , we ’ re maximising it with modern approaches ,” Nadas said .
86 June 2022