AI / ML “ The old adage that it takes months to win a customer and seconds to lose them has never been more true in the digital age ”
COLIN CROWLEY SENIOR DIRECTOR OF CUSTOMER SUCCESS , FRESHWORKS
Powering the future of chatbot technology The way companies talk to their customers can significantly impact retention and business growth . Threequarters of US consumers told a study conducted by customer communications company Intercom earlier this year that communication that makes them feel valued is a top factor in continuing to do business with a brand .
The study of 1,000 US consumers found that three in four say communication that makes them feel valued is a top or the most important factor when doing business with a brand . A total of 64 % went further and reported they would leave a business if they didn ' t feel valued .
Furthermore , the study highlighted generational differences in the style and
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