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Partners key to Croda ’ s success Croda ’ s digital transformation undertaking has been hugely successful thanks to a variety of existing partnerships .
“ My biggest challenge today is ensuring we can actually keep our agility while streamlining and simplifying how we run the company ,” Lale says . “ And with that comes literacy , because ‘ digital ’ or ‘ technology ’ means different things to different people . It ’ s a journey and we undertake through training webinars to show versus tell and help people feel at ease with the change in technologies .”
Thanks to its rich technology ecosystem , Croda works collaboratively with a number of organisations and business partners . These relationships are mutually beneficial , with Croda aided with the optimisation of platform operation and delivery and the management and securing of assets , to name a few .
“ Partners are vital and are becoming even more so ,” she explains . “ They bring a diversity of thinking , something different to the party , and I believe the partners bring their best to the table .”
Operating in a digital world , Croda ’ s partnerships with Rapid X and SAP are vital to its success . Lale says that , as a mid-sized Yorkshire-based chemical company opposed to being headquartered in London , it ’ s extremely critical that its
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