help Croda in its transformation journey . Lale feels this benefits all involved because , although Croda ’ s diverse business operations span different sectors , she acknowledges they cannot be experts across the board .
“ We don ’ t know what we don ’ t know ,” Lale adds . “ This is where the idea of creating our own ecosystem came from . I ’ m very pleased with these relationships and partnerships in our SAP world . They tell us what our blind spots are and how we can maximise engineering value , making sure the value of our investments is realised .
“ Through this experience we ’ ve realised companies can become part of our ecosystem and act as a very good sounding board , which I believe is fundamental for a technology transformation or digital journey to minimise the risk of failure .”
Focusing on a digital future With 100 years of company history behind it , Croda – with Lale at the helm of its digital transformation – is looking to continue innovating as it looks to navigate the road ahead .
Preparing for a busy time , Lale concludes : “ The next 12 to 18 months is really all about strengthening our business model .
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