Technology Magazine June 2024 | Page 85

SAGE
“ This trend not only simplifies international expansion but also provides a clear pathway for companies aiming to scale globally .”
He continues : “ Turning to our partners , the focus shifts towards innovation , collaboration , and expanding offerings . The drive toward fintech and banking integrations opens new doors for partners to create refined solutions and to enhance their market position .”
Chip explains that collaborative ecosystems fuel innovation , which in turn drives the development of advanced financial management tools . Partners , he says , may benefit from shared growth and success “ because their clients gain from simplified operations , global expansion opportunities , and data-driven answers ”. Sage has a rich and dynamic partner ecosystem , whose businesses are being shaped by significant market forces , Chip points out .
“ The development of services such as payments acceptance , employee payments , invoice financing and expense management into core software solutions across multiple geographies are standardising and simplifying financial operations for businesses of all sizes .”
He adds that an impactful factor across Sage ’ s partner ecosystem is bank integrations : “ The integration of bank feeds into general ledgers is now becoming very common . You ’ re enhancing the financial data accuracy , as well as the accessibility for customers .”
A third force shaping the channel partner landscape is innovative market strategies , such as accounting and compliance as a service .
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