Technology Magazine June 2025 | Page 83

“ THE GLOBAL TECH & AI AWARDS ENSURE THAT THERE IS APPROPRIATE RECOGNITION FOR THOSE WHO HAVE WORKED HARD TO DELIVER REAL VALUE, WHILST ALSO ENSURING THAT OTHERS ARE INSPIRED BY THOSE ENTRANTS AND WINNERS”

BRAND CAMPAIGN OF THE YEAR AWARD

THE WINNER: ATNORTH

atNorth’ s brand campaign repositioned the company as a Nordic leader in sustainable data centres.
By highlighting environmental efficiency, thought leadership and customer success, atNorth grew its media share and ACV significantly.
The strategy combined powerful storytelling with digital targeting to align its offering with the rising sustainability demands of AI infrastructure. atNorth’ s brand campaign repositioned the company as a Nordic leader in sustainable data centres.
“ THE GLOBAL TECH & AI AWARDS ENSURE THAT THERE IS APPROPRIATE RECOGNITION FOR THOSE WHO HAVE WORKED HARD TO DELIVER REAL VALUE, WHILST ALSO ENSURING THAT OTHERS ARE INSPIRED BY THOSE ENTRANTS AND WINNERS”
RICKY BARTLETT( JUDGE) UK LEAD AI & AUTOMATION, CBRE
By highlighting environmental efficiency, thought leadership and customer success, atNorth grew its media share and ACV significantly.
The strategy combined powerful storytelling with digital targeting to align its offering with the rising sustainability demands of AI infrastructure.
The strategy combined powerful storytelling with digital targeting to align demands of AI infrastructure.
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